At the heart of our business are two values: flavour, and a passion for the outdoors. These core values guide us. Arising from our aroha of the outdoors is an ethic of stewardship, or kaitiakitanga.

For us Kaitiakitanga means taking responsibility for the products we make, sell and buy. Having an end of life solution for our packaging that replenishes and doesn’t pollute means we reduce carbon emissions. We acknowledge that in 2021 packaged around 6000 meals in single use foil bags, which went to landfill, at the same time we achieved equal sales in our home compostable packaging for the first time. So, from January 2022 all our products will only be available in home compostable packaging, reducing our by-product waste by 50 percent.  


Using a circular economy approach to our business means reducing the amount of waste we produce and designing products and services to keep valuable resources in safe circulation. Current linear models of ‘take, make and waste’ are unsustainable. Utilising the energy in our meals to fuel your adventures and putting the waste into your home compostable bin is the ultimate in a circular system – the bestest option! This means eating your meals in a vessel that is reusable time and time again.

Remanufacturing waste is also a valuable way to retain resources, so our woven polypropylene grain sacks are sent to futurePosts™ where they get turned into fence posts.  Products that can’t be remanufactured such as  glass, aluminium, and cardboard we recycle. Anything that cannot be recirculated, reused, remanufactured or recycled goes to landfill but our pledge is to work continuously to limit and reduce this amount. 

New Zealand has a great environment for growing a vast range of produce, and with reduced transport miles (compared with international produce) what’s not to like about using New Zealand grown veggies. Whilst we often pay more for home-grown produce, we are committed to supporting local farmers and the Kiwi economy as well, sourcing food with greater quality and flavour, and upholding higher employee standards.